How Retractable Awnings Can Grow Your Business
If you own a business, help manage commercial properties, or track profit margins, you’re always looking for ways to cut costs, generate cash flow, and multiply your exposure. Retractable awnings can impact your bottom line directly by helping you lower utility costs, enhance outdoor areas, and increase your building’s capacity. You could consider those the primary, or more obvious, commercial benefits of awnings, but there are others. When it comes to design and promotion, awnings have more to offer. Here’s a rundown.
If you keep up with branding and logo styles in the commercial world, you’ve noticed that retail businesses are aiming for simpler, clean-lined styles. The idea is that consumers prefer a straightforward, low-key shopping experience without a lot of clutter and glitz, as embodied in the old department stores. Awnings come into play when you consider exterior design, since they have clean lines, bright colors, and a contemporary vibe that creates strong visual appeal. This makes awnings eye-catching. They can break up a building’s facade and can be helpful in defining a company’s trademark look.
But beyond the eye-candy, retractable awnings can serve a more direct promotional turn. As businesses look for new ways to meet their marketing goals, it is becoming popular to use outside awnings as signage, combining design utility with visually appealing logo presentation. Recent improvements in the technology that goes into awning production—fabrics and printing methods—result in high-quality, durable text and logos. If businesses are located in a high traffic area, the potential for awnings as advertisements rises considerably. For commercial properties that are off the beaten track, awning with printed brands and logos make the company easy to find.
In addition, retractable awnings are increasingly a green design choice, as businesses work to become energy efficient. They cut UV rays and glare by 94 percent and reduce exterior heat retention by 77 percent, which lowers interior temperatures by 8 to 15 degrees. This cuts utility costs by 25 to 34 percent (American Society of Heating and Air Conditioning Engineers)—not a small achievement. With low up-front cost, virtually no maintenance, and compliance with environmental and safety codes, retractable awnings have potential to positively impact a business’s bottom line.
And for the time being, awnings stand out. With only 2 percent market saturation in the US in 2008, they are still not ubiquitous. No doubt that’s why they’re becoming increasingly popular with businesses like Panera Bread, Applebee’s and Dillards—franchises that like to push the marketing envelope. If you’re interested in learning more about the market, take a look at How to Choose Your Awnings.
Related Posts
Filed Under Business Awnings, Retractable Awnings |
Tagged With Business Awnings, energy efficiency, marketing, Retractable Awnings, utility savings
Comments
Leave a Reply